BUSINESS PHILOSOPHY
People, commitment, quality, innovation and respect have been, are and will continue to be the driving force behind PROCAVI, whatever the professional and market direction we follow at any given time.
Aware of the importance of proper management, at Procavi we have developed an internal culture of respect and awareness for the environment that is passed on to our employees, customers, suppliers and society as a whole.
We put our heart into everything we do and this is reflected in the continuous growth of our customers. More and more people are choosing turkey meat as a guarantee of health and well-being.
MISSION
1. To encourage the habit of consuming turkey meat in everyday life by offering healthy and quality foods that satisfy consumers.
2. To develop the national quota, giving a strong boost to exports and the commitment to internationalisation alliances.
3. To guarantee the full traceability of the products, as our system allows us to control all activities: from research into market needs and demands, raw materials for the production of feed, to breeding, hatching and rearing farms, as well as the production and marketing of the products.
4. To develop competitive solutions, both in fresh meat and processed products, as well as in processed products and ready meals, demonstrating the great possibilities that turkey meat has in meals for the whole family.
1. To be perceived by consumers as a benchmark in the sector that satisfies their needs in turkey products and complements their diet in a healthy and balanced way.
2. To introduce the product into everyday consumption, creating solutions adapted to the life of today’s consumers to facilitate their diet and provide sufficient security to generate loyalty.
3. To provide differentiation from the other options on the shelf, conveying quality and trust.
We get involved in accomplishing our challenges, acting ethically and responsibly.
We anticipate by applying new ideas to exceed expectations.
We generate trust by working every day to achieve the highest quality.
We create value through teamwork and the development of people.
